This affirmation is made by Mr Nguyen Van Toan, Chairman and CEO of Dung Lac International Trade JSC. This is a core value of the company to overcome difficulties and build its brand name 17 years after establishment and 4 years since becoming the authorised agent of Hyundai Thanh Cong Vietnam (HTC) in Nghe An.
The precursor of the Dung Lac International Trade JSC and the authorized agent of Hyundai Vinh is Dung Lac Trade and Service Ltd.,Co, which was founded as an auto repair shop on June 16, 1996. With the growth of the company, recognised by customers, in 2008, Hyundai Vinh JSC, and then known as Dung Lac International Trade JSC, was established. After 17 years of establishment and development, experiencing many difficulties and challenges, the company has consolidated its position and gained its reputation in the automotive market in Nghe An.
With the philosophy of “Hyundai Vinh – Your Confidence on the Roads”, the company has continued investing in new technology, modern facilities, and optimising human resources. Always building its brand in the market and improving its working style and culture, Dung Lac Company always satisfies its customers with the best quality services. To capture the market demand, after signing with Hyundai Vietnam, Dung Lac Company provides customers with cars in different values, worth from VND300 million to nearly VND4 billion, or different types of cars such as passenger vans, sports cars, special vehicles of Hyundai, to meet the demands of customers in each class.
Due to the above-mentioned factors, Dung Lac Company has attracted more and more customers. Along with Nghe An market, Dung Lac also provides cars to other provinces such as Thanh Hoa, Ha Tinh, Quang Binh, and Quang Tri, which are ranked as best seller markets of Hyundai Thanh Cong Vietnam. To achieve success, Dung Lac always tries its best to build credibility, gain customer confidence, conduct market research, improve service quality and build a professional, active, enthusiastic and well-trained team who always give customers the best advice and accurate information. Therefore, in 2012, despite economic difficulties, Dung Lac Company sold some 450 cars. In 2013, the company plans to increase total number of cars by 20 percent compared with 2012, which can be fully achieved soon because the company has sold 250 cars at the first 6 months of 2013.
Mr Nguyen Van Toan, Chairman and CEO of Dung Lac Company, said “We often support our employees to learn and exchange experiences in the field of consultancy, sales through specialized training courses. We are building and completing the system of reviewing and classifying personnel. The staff has equal opportunities for promotion in my company. If the mangers do not perform well at their positions, they will be replaced by others. The company always welcomes those who are qualified, enthusiastic and looking for a professional, energetic and creative working environment. I always give qualified employees the best working conditions and attractive offers in terms of salary and positions, equal to their performance and capacity. In addition, we always focus on building credibility and gaining trust with our customers through best quality products with best price, flexible payment methods and good services. This closely deals with the philosophy of the company “Hyundai Vinh – Your Confidence on the roads” Despite of the downturn of economy and the decreasing number of automotive showrooms, Dung Lac Company continues to open another store in Ha Tinh with a wide range of Hyundai vehicles, which offers customers in Ha Tinh more options to buy cars. The store was opened on June 28, 2013. In the near future, the company will open another store in Quang Binh.
When asked how the company expands its businesses while others struggling to maintain their current status, Mr Nguyen Van Toan said: “In the auto industry, the businessman needs real passion and moral mind for success”. In Nghe An, at the time the auto market had developed, there were more than many store opens within one year. However, when the market demand is declining, a large number of businesses has closed or struggled for survival. Opening an automotive showroom just for profit is a sure failure. Our company gains advantages over other competitors not only by our diversification of vehicles, payment methods and other banking services for interest rates to buy cars, but also our very supportive customer services. Besides, the company has companionship and support from Hyundai Thanh Cong Company through promotion, product launching, sales and customer services. Along with business system, the company also provides warranty and repair service centres. In 2012, we are proud to be the best service agent of Hyundai Thanh Cong; therefore, the customers put their confidence in our products. With a team of experienced and well-trained technicians, we also offer incentives for qualified persons. For all of these, Dung Lac Company always has a good team, leading to good customer service to set a sound basis for company’s growth.
Huong Giang
Đăng ký: VietNam News
