(VEN) – Hung Yen Province’s Van Giang District has about 200 hectares of kumquat trees. However, sales have faced difficulties due to a lack of branding and marketing. A new project on building, managing and developing a brand for Van Giang kumquat trees was good news for growers.
Kumquat trees have been mostly grown in Thang Loi, Lien Nghia and Me So communes. Each household has about 300 kumquat trees. Nguyen Van Hai from Thang Loi Commune said that customers were likely to see and place an order for kumquat trees from the eleventh month of the lunar year onwards and most of them came from Hanoi and neighboring provinces, such as Hai Duong and Hai Phong.
Nguyen Van Hai also said that compared with kumquat trees in other regions, Van Giang kumquat trees had advantages in terms of dark green leaves, big and bright yellow kumquats. According to statistics, households in three communes could reach average revenues of VND600-800 million per hectare.
However, in recent years, Van Giang kumquat trees have faced a price squeeze. Van Giang kumquat trees are valued at just VND150,000-500,000 while this figure can reach up to VND10 million in famous areas in Hanoi, such as Quang Ba and Tu Lien. In addition, in recent years, costs to purchase fertilizers and plant protection chemicals and soil improvement costs have increased, causing a decline in profits for growers.
According to Van Giang People’s Committee Deputy Chairman Bui Van Tuat, prices of kumquat trees remained low due to the lack of branding and marketing experience.
The deployment of the project on building, managing and developing brand for Van Giang kumquat trees has provided good news for growers in three communes. The project was one of support programs to develop intellectual property approved by the Ministry of Science and Technology based on Decision 474/QD-BKHCN dated March 23, 2012 and Decision 54/QD-UBND dated January 10, 2013. Nearly VND900 million was allocated to the project, with VND544 million provided by central funds and local budget serving scientific and technological development accounted for the remainder.
IPASPRO Director Le Kinh Hai said that the goal of the project aimed at the establishment of a mechanism to manage, exploit and develop brand in order to improve value and reputation of products in the market. In addition, it also aimed at ensuring the legitimate rights and interests of people in Van Giang District in growing kumquat trees. Together with specific solutions, such as designing logo to register brand name; building management process in using the brand; controlling product quality and finding distribution channels for Van Giang kumquat trees, the project is expected to bring higher economic efficiency for local people. The project will end by January 2015./.
By Quynh Nga
Đăng ký: VietNam News
