Hoang Phi
Meanwhile, branded websites come in second with 75% of Vietnamese respondents reporting their trust in this form of advertising.
Nielsen’s advertising trust survey interviewed 29,000 consumers in 58 countries about 19 forms of paid, earned and owned advertising formats.
The survey indicates that 64% trust consumer opinions posted online which is the third most trusted advertising form in Vietnam but still lower than the region’s average of 73%.
Advertisements on paid channels such as TV, magazines and newspapers still maintain their consumer trust with 55%, 54% and 52% respectively.
Regarding online advertising, 48% of Vietnamese respondents say they trust advertisements of emails they signed up for while 44% and 34% trust search engine results and online banner advertisements respectively.
Word-of-mouth advertising like recommendations of families, friends and online opinions leaves the greatest impact on the consumers with 90% and 85% saying that they would buy or inspect recommended products.
According to Nielsen, the rate of consumers affected by advertisements by branded websites is 85%, TV 79%, magazines 78% and print newspapers 78%. Meanwhile, text advertisements on mobile phones receive the least trust from the consumer.
Đăng ký: VietNam News
