Coming Back to Ground Segment

Source: Pano feed

From this September, many real estate investors in Vietnam have come back to houses and land, especially the ground segment.


Numerous year-end projects


The end of year is usually the moment for project owners to bring projects to the market. Since September, many project owners have applied various channels to introduce and promote their houses and land.


Mr Le Chi Hieu, Chairman of Thu Duc House Development JSC assessed that among real estate segments, the ground segment is attracting many investors because of competitive price, easy transaction and high liquidity. Therefore, project owners are actively exploiting products of ground or land with houses.


Accordingly, October is considered the “rush hour” when a range of projects from Dong Nai, Binh Duong to Ho Chi Minh City have been open for sale. Specifically, Nam Viet Real Estate JSC recently introduced the project of Tang Phu House (Tang Nhon Phu street, Phuoc Long B ward, District 9) and its project owner is Phong Phu Joint Stock Corporation and Sai Gon Agriculture Corporation. The project has officially been open for sale on 79 ground areas at a price from VND13.5 million a sqm.


Besides, not long ago, Sacomreal, project owner of Arista Villas (Hiep Binh Phuoc ward, Thu Duc district, Ho Chi Minh city) has launched 48 villa ground areas at a price of only VND9.9 million a sqm.


Moreover, Danh Khoi A Chau Real Estate (DKRA) is distributing exclusively for the project of Osaka Garden (Pham The Hien, district 8). DKRA introduced that the project has been open for sale in the first stage and it will receive call option of customers (VND20 million), by the middle of November, the official price and deposit will be announced.


Currently, price is estimated at about VND11.6 million a sqm. In the project, investors and customers will jointly discuss so that the last ground products delivered will include foundation.


As for the case of Dai Phuc Group, taking advantage of new exploitation of the Tan Son Nhat – Binh Loi air route, it has announced ground project in Binh Thanh district (prolonged Nguyen Xi district) at a price of VND1.7 billion a ground area.


Not only in Ho Chi Minh city, other markets like Binh Duong, Dong Nai is also in “the harvest season”. Typically, Kim Oanh real estate exchange floor has introduced project of Ben Cat centre point (Binh Duong) with only VND1.6 million a sqm.


In Dong Nai, Long Thanh bridge was finished (of high way from Ho Chi Minh city – Long Thanh – Dau Giay) in the middle of October 2013, and part of the route will be launched in use at the end of this year. All of these changes will affect strongly the market.


On 26th October, at the opening ceremony of centre of service and facilities of Dai Phuoc Lotus project (Nhon Trach, Dong Nai), Mr Mike Gammel, Director of Dai Phuoc Vina company said that the number of villas (ground and houses) sold in the project has strongly increased since the middle of October, from 5 to 9 products a week, while previously, from November 2011 to September 2013, there were only 9 products sold.


A representative from Vina Dai Phuoc assessed that in the next 3 years, when the highway from Ho Chi Minh City to Long Thanh, Dau Giay is finished, the value of real estate in this area will double up. According to Savills Vietnam, in the Dong Nai market, the ground segment is making up 94 percent of total supply of products of house and land.


An opportunity “for saving”


Property purchasers in this period are taking advantage of possessing real estate at a bargain price and earn profits in the future when the market recovers. Previously, at the time of bubble price, if customers wanted to possess a ground area, they had to “struggle” with others and especially, they had to have money at hand.


However, currently, with abundant supply, project owners are creating many paying methods and promotions to attract customers.


In Quarter III/2013, Kim Oanh Company has applied the policy of “one bought, one presented” for ground area of the Green Life city project (Giang Dien tourism area, Dong Nai). Currently, in the Ben Cat Centre Point project, the company is promoting by presenting gold for customers.


However, after previous “shocks” of the market, apart from promotion policies, investors are highly interested in legal issue of the project, payment progresses, internal infrastructure, communication and profitability of the project in the future (from 3 to 5 years). Therefore, most ground projects are concentrating on these criteria.


For example, when buying Tang Phu House project, customers will only have to pay in advance 40 percent of product value after receiving the ground area, the remaining will be paid during following 18 months with interest rate of 0 percent. As for Arista Villas, BIDV will give loans of 70 percent of contract value to purchasers, and purchasers can repay in instalments within 15 years in 7 stages.


According to Mr Phung Quang Nang, General Director of Nam Viet Real Estate JSC, “The real estate market has never offered as many opportunities for customers as before”. The remaining factors are financial capacity, demand and sensitivity of customers to assess and purchase high liquid products.


M.X




Đăng ký: VietNam News