In response to a need to reach young travelers, the Pacific Asia Travel Association (PATA) is carrying out a major new study on the travel habits of young Asian consumers. The report will aim to give destinations and travel businesses across the globe a better understanding of how and why they should reach out to young Asian consumers.
The rise of Asian economies and the associated boom in international travel is grabbing the attention of the global travel and tourism community. The way young consumers plan, book, and experience travel today offers destinations and businesses a valuable insight into how families, business travelers, and seniors will travel in the future.
The survey is open to young people aged 16-35 from the following countries and territories: Brunei, Cambodia, China, Hong Kong, Indonesia, Japan, Korea (ROK), Laos, Macau, Malaysia, Myanmar, Philippines, Singapore, Chinese Taipei, Thailand, and Vietnam. All data collected will appear in a new report called The Rise of the Young Asian Traveler, due to be launched by the association in April.
In return for their valuable time and responses, survey participants will be eligible to enter a prize draw for a two-night stay at Aloft Hotel Sukhumvit 11 Bangkok, one of the city’s coolest hotel hotspots. Other prizes will also be given. For more information about the prize draw, participants can refer to the final page of the survey.
The survey is now online and will close at 1700 hours on Friday, March 14, 2014. It is available in the following languages:
– English
– Chinese (Mandarin)
– Japanese
– Korean
– Thai
A pre-presentation of the report’s findings will be made at a special session from 1000-1100 hours on Wednesday, March 5 in Hall 4.1 at ITB Berlin. At the session a panel of experts will discuss their impressions of how young Asian travel tastes are shaping destination development.
The study on The Rise of the Young Asian Traveler is being coordinated by Peter Jordan, a PATA in-house consultant. If you wish to find out more information on how you can distribute the survey and obtain the final report, please contact peter@PATA.org or call +66 (0) 2658 2000.
PATA is a member of the International Coalition of Tourism Partners (ICTP) .
Đăng ký: VietNam News