Vietnam to promote image of exciting country in new media campaign

Source: Pano feed

Vietnam will promote itself as a safe, friendly, attractive, and exciting tourist destination under a new media campaign dubbed “Exciting Vietnam.”


Launching by the end of this month,

series of activities aimed to boost international arrivals to the Southeast Asian country, according to the Ministry of Culture, Sports, and Tourism.



Representatives from media outlets inside and outside Vietnam will be invited to attend press trips or fam trips to the country under the campaign that features the slogan, “Vietnam – A safe, friendly, attractive destination.”


The trips are intended to show the media that Vietnam remains a secure and safe place to travel.


The campaign will invite media representatives from Vietnam’s key and potential markets, including Japan, South Korea, Russia, India, Indonesia, Malaysia, Singapore, and Taiwan.


Popular destinations including Hanoi, Quang Ninh, Ha Tinh, Hue, Da Nang, Hoi An, Nha Trang, Binh Duong, Dong Nai, Ba Ria – Vung Tau, and Ho Chi Minh City may be added to the trip itineraries, according to the tourism ministry.


The new media campaign came after Vietnam experienced a drop in international tourist arrivals in May, partly because of tension over an illegal oil rig China has placed in Vietnamese waters since May 1, leading to a decrease in the number of Chinese visitors to the country.


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Đăng ký: VietNam News

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