Chi Thinh
Actress Ngo Thanh Van is picked as the brand ambassador of Yamaha's Nozza Grande - Photo: Chi Thinh
The market share for scooters is estimated to increase to 40-42% of Vietnam’s motorcycle market this year from the 37% last year.
Hoang Ha, director of marketing at Yamaha Motor Vietnam in the northern region, said the domestic motorcycle market in general has not performed well as the demand for manual gear-box motorcycles tends to go down but scooter sales still fare well, especially the fashionable high-class models.
As many as 2.5-2.8 million motorcycles were sold in Vietnam last year with scooters making up 37%. This year, the demand for motorcycles is put at less than three million units but the market proportion of scooters will reach 40-42%.
According to motorcycle producers, more local consumers prefer new luxury scooters. Piaggio Vietnam is now the leader in this segment with Vespa Primavera, Vespa LXV and Piaggio Liberty, followed by Honda Vietnam and Yamaha.
Costantino Sambuy, general director of Piaggio Vietnam, said the local content of 3V engines installed on the scooters is nearly 90% and this helps the company reduce the selling prices of its scooters and enhance its competitiveness. The company has plans to launch a number of high-class scooter models in the future.
Piaggio aims to produce and assemble 300,000 scooters in Vietnam a year after it commissioned a manufacturing facility in the northern province of Vinh Phuc.
Yamaha has recently unveiled its new scooter Nozza Grande 125cc priced at VND40-42 million a unit to compete with Honda Vietnam’s scooters including SH Mode and Lead 125cc and even the scooters of Piaggio Vietnam in this market.
Suzuki Vietnam has also marketed a brand new scooter called Impulse 125cc at a selling price of less than VND31 million per unit, which is lower than Honda’s AirBlade and Yamaha’s Nouvo SX.
Motorbike manufacturers said in addition to prices and designs, local consumers also pay much attention to fuel efficiency given the rising fuel prices in Vietnam.
Đăng ký: VietNam News