ThePPC has just announced the logo and theme for Phu Yen tourism. The logo imageas well as the theme has highly generalized potentials and strength of Phu Yentourism, the strong determination of constructing the tourism brand name of XuNau tourism with the message of “Phu Yen tourism-attractive and friendly”.MESSAGEOF THE LOGO
In general, the logo of Phu Yen tourism hasthe round shape, symbolizing the universe, the sky, always bearing the meaningof heading towards the origin of life and the activeness in global tourism integration.
Mr.Pham Van Bay, vice director of the department of culture-sports-tourismclarifies: the image of the stylized coconut tree within the circle bringsabout the peaceful feeling, so much close, showing the hospitality andfriendliness of Phu Yen people. Coconut trees are common in Phu Yen province(mostly in Song Cau town), symbolizing the green color, full of vigor of the haughtyand proud land, standing firmly against storms, typhoon and lithing to strivefarther and higher.
Withinthe logo, there’s the stylized image of mountain ranges, showing thedeep-carving image in Phu Yen people’s mind and tourists, which are NhanMountain,ChopChaiMountainand Da Bia Mountain-Ca Pass. Particularly, the logo expresses the Mui Dienlighthouse, where the very first sunshine on Vietnam mainland is seen (the spoton top of the Mountain symbolized the sunshine, the sunrise), oneparticular-striking feature with deep meaning of the strong launching point ofPhu Yen tourism.
“PHU YENTOURISM-ATTRACTIVE AND FRIENDLY”
Itcan be said that this theme has generalized the entire potentials and strengthsof Phu Yen tourism products as well as the local people who are so muchfriendly, hospitable with all friends and tourist. Simultaneously, the theme isalso the target and destination of Phu Yen tourism sector.
Mr.Pham Van Bay analyzes: the factor of “attractive” lies in the plentiful tourismpotentials which are also diversified with clean, clear environment, so greenand intact; the very particular cultural features of Phu Yen people after over400 years of formation and development. This bears the deep meaning of Phu Yenbeing the new destination for tourists to experience and discover. The factor “friendly”lies in the fact of the local people being kind-hearted, honest, and hospitable.The letters “Phu Yen tourism-attractive and friendly” is formed into the shapeof an arch connecting into a circle, which shows the revolving circle with thefactors of “clement weather, geographical advantage and human harmony” and themessage with lots of aspirations: Phu Yen tourism develops in the directions offriendliness with the environment, close to human people in a sustainable way”.
Theoverall image of the logo as well as the theme of Phu Yen tourism shows thatPhu Yen province possesses plentiful tourism resources, which can be developedinto various tourism products as relaxing tourism (relaxing, sightseeing,discovering scenes of sea, islands, scenic spots…); eco-tourism (discovering,doing research into ecological system of lagoons, bays, lakes; naturalreserves, national forests…in close connection with local culture); handicraftvillage tourism (sightseeing, learning, vocational practicing, souvenirpurchasing…); community tourism (one day being fishermen, peasants, homestay…); sports tourism, adventurous tourism in connection with sea andislands…); cultural tourism (visiting historical and cultural vestiges;festival tourism, belief tourism; performing traditional art and music…);cuisine tourism with such specialties as coffee, oceanic tuna, Song Cau crabs,O Loan lagoon blood oysters…
Source: PhuYen NewspaperTranslatedby HAI LOAN
Đăng ký: VietNam News