Hung Le
The all new Vios 2014, which was introduced last week - Photo: Quoc Hung
Most recently Toyota Vietnam has unveiled the all new Vios 2014 after competitors in the grade-B segment such as Ford Fiesta and Honda City came out with new models.
Vios is considered one of the best-selling models of Toyota Vietnam, so the launching of the new models at the year’s beginning will help the Japanese automaker increase its sales this year. Toyota Vietnam expects to sell around 600 Vios units this year.
In addition, to maintain its leading position on the Vietnamese market, Toyota Vietnam says it will continue improving other car products to attract the attention of customers.
Meanwhile, Ford Vietnam plans to bring the compact SUV EcoSport to Vietnam in the middle of this year.
EcoSport which will be assembled at Ford Hai Duong factory will help create a competitive advantage for Ford Vietnam as there is currently no similar product assembled in the country.
According to Ford Vietnam managing director Jesus Metelo Arias, Ford’s studies show that both grade-B cars and SUVs have good growth with 14% and 18% respectively. Therefore, the launching of EcoSport, a combination of grade-B car and SUV, can match expectations of city customers due to its compact size and multiple purposes.
At an event held to introduce Kia New Sorento 2014 last week, leaders of Truong Hai Auto Corporation (Thaco) mentioned the tough competition to get customers. It costs VND998 million while the price of the completely built-up Hyundai Santa Fe is VND1.3 billion and that of the domestically assembled Toyota Fortuner is around VND900 million.
According to Thaco, in addition to unveiling New Sorento, it will launch many products equipped with new technology like Mazda 6, Mazda All New, Kia Morning and Peugeot 3008.
Thaco targets to sell 34,000 units in total this year, with 11,500 Kia units, 7,500 Mazda units and 400 Peugeot units.
The launching of new models or new products, according to automakers, always attracts the attention of customers and pushes up sales.
The competition in the luxury segment is no less fierce. Notably Mercedes-Benz Vietnam will bring to Vietnam 18 products this year compared to ten last year.
Since the year’s beginning, this German automaker has unveiled four new products, including S63 AMG, S400L, A45 AMG and G63 AMG, and received positive feedback from customers. Besides, the production volume of S400L and S500L cars is not sufficient for demand and many customers have to wait until July to take delivery.
According to Michael Behrens, CEO of Mercedes-Benz Vietnam, eight new car products introduced last year helped it obtain sales growth of 65%, making Vietnam a market with the fastest growth of Mercedes-Benz in Asia.
BMW, Audi and Lexus will also import new products to meet the increasing demand of customers in the high-end segment.
Đăng ký: VietNam News
