Tea harvesting at Tan Lap Commune, in Moc Chau District, Sơn La Province in the Northwest region. (Photo: VNA)
Vietnamese tea has become one of the top choices of consumers in Pakistan which boasts a population of nearly 200 million, according to the Vietnam Trade Office.
Pakistan remains the largest tea importer of Vietnam, registering an average turnover of over 40 million USD per year and comprising over 20 percent of the Vietnamese total tea export volume.
The Ministry of Industry and Trade has run a number of activities to help tea exporters make inroads into the market via online information exchanges and participation in trade fairs and workshops to promote Vietnamese tea brand name to international partners.
Do Quang Huy, Director of the African and West and South Asian Market Department under the Ministry of Industry and Trade, cited insufficient market information as one of the major barriers that hinder Vietnamese firms from accessing Pakistani market.
He called on tea businesses to forge closer links with farmers for the creation of high-quality products.
Business players should learn information from official websites of the Ministry of Industry and Trade and Vietnamese trade offices and Vietnamese and foreign embassies.
It is also necessary to make proper investment in human resources training such as foreign language, professional skills, and information on culture and custom, market and regulations.
Preliminary statistics showed that Vietnam earned about 206 million USD from shipping 121,000 tonnes of tea abroad in January-November. Major importers of Pakistan , Taiwan , and Russia all registered growth over the same period last year.-VNA
Đăng ký: VietNam News