Vietnam’s Real Estate market has not really escaped from difficulties, but there are signs of recovery while liquidity increases. This results stem not only from the State’s good policies but also from the efforts of sales teams, consultants, brokers, distributors. Those groups have worked hard to convince customers to get back to the real estate products.
Impressive figures
In 2013, the real estate market Vietnam witnessed two opposite extremes. In the early months, the real estate market still immersed in difficulties which decreased confidence of not only customers but also businesses, investors, distribution units and consultants working in this sector. Projects almost stalled. Transaction floors and real estate brokerage firms closed one after another. However, entering the third quarter, especially the fourth quarter of 2013, the number of transactions doubled.
Only in Hanoi market, according to the statistics of the Ministry of Construction, there were 1,600 transactions in the third quarter of 2013, and 3,000 transactions in the fourth quarter. The amount of inventory nation-wide decreased by 25.6 percent compared to the first quarter of 2013. According to real estate professionals, contributing to those impressive numbers, besides the “infuse” of policy, it must mention the consultants, brokers and distributions of real estate products. Through market changes, we can easily see that only the truly dedicated units which can hang on to the market, operate professionally and always be proactive can push effective approach to reach customers.
Not only connecting supply and demand
In 2014, the market is forecast to remain very difficult, but many brokerage units have clear business plans, strategies and targets. Specifically, the Alliance of Property Trading Floors G5 aims to successful trading minimum 2,000-2,500 products, the R9+ Real Estate Exchange Alliance: approximately 2,000 products, EZ Property Vietnam: sales increased by 30 percent compared to total revenue in 2013 of nearly VND20 billion. Especially, besides trading activities, those floors said that they will actively promote consultancy, investment, product distribution; focus on approach and take care of customer; focus on building transparent and professional cultural environment and establish its position in the customer’s mind.
In particular, after the Tet holidays, trading floors has come back to operations very soon (from the 6th day of Lunar New Year). Some floors like Alliance G5, Vicland, EZ Vietnam Property, Real estate Ceramic floor said that there have been nearly a dozen successful transactions within the first week of spring opening. This again shows the return of customers’ confidence to make the transaction continue to prosper. “With the courteous service and friendliness of broker staff, those floors also actively search for products and control product quality, helping customers purchase eligible projects. These factors will make consumers more determined and more confident in the role and prestige of the floor,” – said Nguyen Tu Hoang, customer who bought an apartment in Thang Long Number One project.
According to experts, this moment is an opportunity for businesses operating in Vietnam’s real estate field to mark impression on customers by actively improving their capabilities. It is time for them to be transparent, clear and effectively complete supply-demand connection, contributing to building consumer confidence, boosting liquidity and reducing property inventory.
“The development of real estate market in 2013 was not as good as expected. But it had some remarkable changes thanks to the outstanding efforts of those working in consultancies, brokerages and sales. They have reached target customers from all directions, any time, for each quarter’s liquidity increasing by 5-10 percent,” said Mr Tran Nhu Trung, Deputy Director of Savills Vietnam.
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Đăng ký: VietNam News
