(VOV) – Vietnamese companies have yet to pay sufficient attention to solidifying their business identity through investing and promoting a trademark.
- Abolishing China’s Buon Me Thuot coffee trademark
- 200 traditional goods trademarks honoured
- Developing trademark for Vietnamese rice
The view was shared by experts at a March 14 seminar in Hanoi where economists, policymakers and businesses examined ways of developing trademarks for Vietnamese goods.
They held that it is difficult to build a brand name, and it is even more difficult to keep and promote it in the fiercely competitive world marketplace.
Trademark protection is only one of the many issues that Vietnam companies face in gaining a competitive edge in the national, global and international markets.
Vu Tri Dung, a marketing lecturer at Hanoi National University of Economics, said Vietnamese trademark protection in the international market is not strict enough so many domestically-recognised trademarks are infringed upon in the international arena.
In recent times, many Vietnamese brand names have been regularly imitated or infringed upon, such as Ben Tre Coconut Candy in 1998, Vinataba cigarettes, Trung Nguyen (Highland) coffee, and Vifon noodles in 2001.
Noteworthy is that the intellectual property rights of Buon Ma Thuot Coffee were violated by a Chinese company. Only when the Vietnamese company lodged a lawsuit to an international court, was the situation rectified.
Dung said the Government plays an instrumental role in protecting Vietnamese trademark and assisting Vietnamese businesses with legal support.
He suggested the Government sign and implement intellectual property rights and trademark protection agreements and protocols, as well as showing its role in dealing with disputes on international market.
Đăng ký: VietNam News
