In the context of an economy riddled with many challenges as at present, this female entrepreneur is like “the shock absorber” to economic shocks for her resilience and toughness which makes the capacity to face difficulties better than that of men. With her persistence, entrepreneur Do Kim Dinh has lifted Nhan Binh to a new level; the brand and image of Nhan Binh has earned the trust of investors, suppliers, customers and partners not only in business, but also in the implementation of social responsibility to the community of Nhan Binh. Nhan Binh – a big family
Not only dedicated to her work, entrepreneur Do Kim Dinh also spends time caring for her employees’ life to encourage the production and effort, devoting to the development of the company. In the eyes of her employees, she is not only an exemplary leader but also a sister, a friend who always cares for, encourages and supports them to stabilise their lives and conscientiously dedicate for the sake of Nhan Binh, the common house. People can hardly find anywhere else that the president of a company comes into the kitchen with female employees to cook in the cooking competition on the occasion of the anniversary of Vietnam Women with the theme “Nhan Binh’s Women – Diligent work – Modest Manner – Proper speech and Morality.” Or one can find her gently flowing in ao dai (Vietnamese traditional dress) in the “Charming Nhan Binh” fashion show on the occasion of Women’s day held by the union organisation of Nhan Binh in joyfulness. Entrepreneur Do Kim Dinh not only actively takes part in the company’s activities, but also enthusiastically shares her life experiences and heartfelt desire to see her female employees become more beautiful and good at taking care for their family. Ms Do Kim Dinh shared that to become a modern woman nowadays is very difficult. They bear on their shoulders the natural position of being a mother, a wife and also have to fulfil social responsibility and the tasks given in their work place. To keep their family happy and take good care of their husband and children, they have to know how to do household chores and how to create the warm atmosphere in their family. Therefore, diligence, modest manner, proper speech and morality remain indispensable virtue of women in the integration era.
Coming to Nhan Binh, one can easily feel the politeness and friendliness of the team of professional and well trained staff. Corporate culture is always made a priority by the leaders of the company and popularised in each section of the company. Nhan Binh always attaches the benefits of the company to those of its employees. Therefore the company always creates the most comfortable working environment for its employees and arranges suitable jobs in accordance with the ability of each person. Amity is always the operating principle of Nhan Binh’s leaders which creates linkage among staff. Nhan Binh is like a big family. “Business is not to make profits for itself, but to create customers and welfare of employees” is the motto of the business’s production of Nhan Binh, affirming solidarity between leaders and staff.
Mastering technology to create competitive advantage
As the company’s slogan “Building sustainable projects – Building peaceful life,” Nhan Binh is part of high-rise buildings, infrastructure systems, transportation projects, hydropower projects and many projects from other capital sources all over the country. Entrepreneur Do Kim Dinh said: As a businesses operating primarily in the fields of civil construction, industry, transportation, roads and bridges, hydropower and cultural works, the company has cooperated closely and effectively with investors, consultants, construction contractors to complete, hand over and put into operation on schedule hundreds of works which meet technical and art standards required in the quality management in basic construction. Over the past time, Nhan Binh JSC has frequently focused on investment and development of science and technology, strengthened the application of science and technology achievements and advanced technology in production, modernized equipment and construction machinery in construction works in order to reduce investment capital, lower costs, improve work quality, economic efficiency and competitiveness.
Works undertaken by the company have become increasingly larger in scale, more complex in technique and more diverse in fields. Typical projects include the Headquarters of Finance – Industry- Trade Departments of Thai Binh province; the construction and installation procurement of equipment installation of A+B unitary of CT4 resettlement area in Tu Liem; the souvenir area of President Ho Chi Minh of Thai Binh province; and the relic temple and yard of A Sao historical place of Quynh Phu, Thai Binh.
In 2014, the economy is forecast to move in a positive direction with many opportunities as well as challenges which requires the leaders and staff of the company to learn, to devote and put more efforts to meet the requirements of the economy and the company’s development both in scale and depth. With the orientation “sustainable and stable development,” the motto “Sharing experiences – Innovation – Cooperation – Success,” right guidelines, proper orientation and the agility of the Board of Directors along with the determination and unanimity of the staff, the company is expected to continue to reap greater success in 2014.
Duy Binh
Đăng ký: VietNam News
