The global economic slowdown in recent years has dragged down Vietnamese exporters and importers. However, Tuan Dat Co., Ltd not only maintained its stable production and export but also achieved high growth rate. This was considered an exceptional highlight of the Vietnamese garment industry in the current period. These results were accrued from the dynamic, creative leadership of CEO Tran Thi Dung, who is said to be the soul of Tuan Dat Co., Ltd, for more than 10 years. Dynamic, creative to achieve success
As an experienced executive of the garment industry, she understands better than anyone the secret of a young company like Tuan Dat in winning stiff competition against domestic and foreign rivals to notch up successes. And, the direction that she took was the investment for synchronous production lines and equipment to improve productivity and product quality and reduce costs, thus increasing products’ competitive edge. Made from high-grade imported materials using modern sewing technologies, Tuan Dat-branded jackets and ski pants with unique designs draw interest from sportsmen. Apart from distinctive features on the collar and body, the company’s products are also customised at the request of customers to create the best suits for them. Needless to say, this is the evidence for the company’s strategy of constantly studying and renovating existing products and services to meet the highest demands of customers as CEO Tran Thi Dung has done and invested with huge efforts.
Besides, she advocates applying specialised software for finance – accounting, designing and document management, creating a clean green environment strategy; promoting personnel training and capacity building.
The very right investment strategies have helped Tuan Dat to satisfy the most demanding standards of the world garment industry to be a sourcing and manufacturing partner for such customers as Burton, Volcom and 5.11. The company’s key export markets are the US, the EU, Hong Kong and Japan. These advantages enable her company and its affiliated factories to expand investment and purchase modern equipment to raise labour productivity and develop human resources, while other firms in the industry are struggling with these aspects.
Pro-community
Not only being excellent in business administration, CEO Tran Thi Dung is also a pioneer in many social and charity activities and corporate social responsibility. Every year, she and her company donate a handsome sum of money to funds for the poor, funds for Agent Orange victims, reliefs for flood-hit victims, and poor students with outstanding study records. Building shelters for the poor has now become a fine tradition and culture of Tuan Dat.
Her important contributions to Tuan Dat Company in particular and her employees in general are unobtrusive, as is her character. Hence, whenever her achievements are honoured, she conveys them to the entire company. She was personally bestowed a lot of desirable awards like the Golden Rose Cup for Vietnamese exemplary entrepreneurs in 2009 from the Vietnam Chamber of Commerce and Industry (VCCI), the Third Grade Labour Order for excellent achievements from 2008-2012 from the President of Vietnam; Phan Chau Trinh Award 2013 for contributions to Phan Chau Trinh Fund for study encouragements from the Tam Ky City People’s Committee, the Intellectual Women Entrepreneur in 2013 from the Vietnam Union of Science and Technology Associations (VUSTA), and many awards from central and local agencies.
Kien Thuy
Đăng ký: VietNam News
