With constant growth and development, Huong Sen Group Joint Stock Company, set up in 1992, has quickly become a leading business in Thai Binh province. It has led the local business community in various fields like growth, tax payment, employment policy, corporate culture construction and charity work.
2012 was a challenging year for many companies. Some fell into bankruptcy, but Huong Sen still managed to maintain growth. The firm manufactured and supplied nearly 100 million litres of drinks, garments and textiles to the market and paid more than VND400 billion to the State Budget (accounting for nearly 50 percent of taxes paid by enterprises in Thai Binh province). Currently, the company is employing more than 600 full-time workers with average monthly individual income of VND4.5 million.
Since its foundation, Huong Sen has opted for modern technology and equipment to make products that not only quickly affirm the prestige on the market but also win the trust of customers and partners, both domestic and international. Huong Sen’s products like Dai Viet beer, Lac Hong wine and Pushmax juice have gained a presence in all 63 provinces and cities in the country and have been exported to many countries in the world like the United States, Japan and Australia. Its product brand names have also been registered for protection in 30 countries. The company’s Dai Viet beer has been awarded 15 gold medals and twice named the strong brand among many other titles and rewards. The company is ranked a leading drink producer and one of 972 biggest companies in Vietnam. Dai Viet beer has received a lot of honours like Well-known Competitive Brand, Vietnam Strong Brand, Vietnam Renowned Brand, Golden Lotus Cup, and Vietnam Gold Star Award.
Notably, in 2012, to further develop its products, the management board of Huong Sen Group decided to set up Long Hung Investment, Trade and Services Co., Ltd in Hanoi to build brand names and develop domestic and foreign distribution networks. Anticipating 2013 to be another tough year, the company’s management decided to focus investment for profit-making business only, reposition consumer segments, and expand both domestic and international markets. On the other hand, the company also applied measures to exercise thrift, prevent waste, and deploy good corporate governance.
Apart from perfecting business operations to generate maximum profit, Huong Sen always puts a premium on building corporate culture and implementing labour laws. The firm, at all times, takes the lead in charity doing like providing financial support for Vietnamese heroic mothers, funding Agent Orange foundations, and giving relief to victims of natural disasters.
With its achievements, experience and willpower, the company is living through the tough period to expand production scale and connect with domestic and international partners for mutual benefit.
In the light of operating motto “Always looking forward”, the company never shrinks from challenges and always accepts to confront storms in any circumstance. The company obviously cannot stay away from difficulties and challenges, but with its meticulous preparations and sound strategies, the company is confident to weather any violent storm to reach out.
Duong Loan
Đăng ký: VietNam News
