Le Hoang
Mercedes-Benz booth attracts a crowd of visitors - Photo: Thanh Nhan
With the largest booth of 600 square meters at the Saigon Exhibition and Convention Center (SECC) in District 7, Mercedes-Benz showcases 10 new cars. All of them are new makes launched in the second half of 2013, including the new Edition C, A-Class, E-Class, GLK, ML Diesel, GL and S-Class.
With the new car series displayed under the concept of ‘Vision Accomplished’, the automaker continues to strengthen its leading position and sets the pace for the future of Vietnam’s luxury auto industry.
“We are the fastest growing premium brand, up to 70% in comparison with last year. We have a market share of about 60% (for the luxury segment). We are No.1 when it comes to after-sales satisfaction according to independent auditors,” said Michael Behrens, CEO of Mercedes-Benz Vietnam, adding “and now we offer the youngest line-up of any manufacturer at the Motor Show.”
The new C-Class makes its debut at this year’s Motor Show. The C-Class once again proves its characteristics as the best-selling luxury sedan in Vietnam targeting young successful customers.
The company also introduces two new gasoline variants of the SUV line GLK, namely the GLK 250 and the GLK 250 AMG, equipped with a highly efficient 2.0-liter engine. GLK is the optimal choice for young families, said Behrens.
Meanwhile, the GL 500 attracts much attention of visitors. Considered as “the S-Class of the SUV world”, the new GL has won many titles, including “Golden steering wheel 2012″ from AutoBild magazine, “SUV of the year 2013″ from MotorTrend magazine, and “The best SUV of 2013″ from Autoweek magazine.
The automobile company also announces the launch of its new GL 400 and ML 400. Both possess the V6 turbocharged engine, which will help GL and ML fill any gap in the luxury SUV segment.
Meanwhile, the new S-Class is the first car in the world not using any normal light bulbs. Every bulb in the new S-Class is a LED that should last several lifetimes of the car.
The new S-Class possesses a series of avant-garde technologies and deluxe functions, such as “hot stone” massage with six different modes. In addition, the air balance system package with two helpful functions (air purifying and ion balancing) lets passengers quickly recover from stress. The price of this premium car announced at the Motor Show is VND4.639 billion, with delivery starting December.
To make itself stand out, Mercedes-Benz has set up its booth with modern luxury design language, emphasizing the beauty from the contrast between the two colors white and black, and between curves and sharp cubes.
Mercedes-Benz has applied advanced technology in booth design. The cars stand out before a black background, with the contour LEDs inspired by the Ambient Lighting system of the flagship S-Class with its seven-color passive lights.
On this occasion, customers who buy any AMG variant of Mercedes-Benz are offered an AMG performance voucher to an exclusive advanced training course on the Bira International Circuit race track with the Mercedes-Benz Driving Academy Thailand in January 2014.
Đăng ký: VietNam News