FDI firms raise material area investment

Source: Pano feed

Ban Mai


Mondelz International Company has opened the first coffee training center for farmers to help them improve production and business. This is part of the enterprise’s sustainable development program titled “Coffee Made Happy” that pledges to invest a huge sum to support farmers until 2020.


According to a representative of Mondelz International, the program will train 1,500 farmers to help them raise coffee output and quality. Farmers are expected to provide around 7,000 tons of standard coffee for the enterprise.


Meanwhile, Metro Cash & Carry Vietnam has invested VND5 billion on giving clean seafood production training to farmers. The program organized via a public private partnership project with the Ministry of Agriculture and Rural Development has brought over 3,000 tons seafood to Metro.


Khuat Quang Hung, head of Public Affairs & Corporate Communications General Management of Metro Cash & Carry Vietnam, said that the enterprise will expand the model to help farmers raise incomes and launch safe products onto the market.


“Building good material areas is the most important step in exploitation of the domestic market. Enterprises cannot convince consumers if they cannot secure safe products,” Hung said.


To support FDI enterprises, developed nations have launched many programs to provide competitive farm produce for the local market.


Speaking at a seminar last week, Joop Scheffers, the Netherlands ambassador to Vietnam, said that local consumers have increasing demand for safe food products.


However, local people are concerned about substandard China-made veggies and fruits in the North.


“Via the project on establishing veggies value chain in Vietnam funded by the Netherlands Embassy, we hope to offer safe products to consumers and raise incomes of farmers,” Scheffers said.




Đăng ký: VietNam News